Director: Bastain Glaessner
Production Company: Blink
In this film with BBH celebrating the minty new Aero flavour of KFC’s Krushems, Bastian Glaessner takes to the streets of Cape Town with a living crush of colour. He decorates the city with an innovative blend of human graffiti and street dance, building vibrant sculptures from tangles of brightly dressed performers. Knitting together around trees, piling on top of moving bicycles and stacking themselves into human pyramids, the performers bring a jolt of unexpected cheer to the busy streets.
The spot marries DOP Federico Alfonzo’s laid back visuals with Bastian’s avant-garde aesthetic and KFC’s well-established, feel-good approach to advertising. The result is simple- a refreshingly fun spot that is surely set to spark outbursts of technicolor improv all around.